Providing knock-your-socks-off service is an excellent way for small businesses to stand out from the competition this holiday season.
Excellent Service Creates Brand Evangelists
Not only will a great customer experience boost sales and increase revenue, it will also create loyal advocates for your brand (aka, “brand evangelists”).
In fact, 96% of consumers say customer service is an important factor in their choice of loyalty to a brand (source).
So as you make your final preparations for the holiday rush, consider these features in your holiday sales strategy.
Your Holiday Sales Strategy:
- Set goals and objectives for your team. Discussing your customer’s feedback from last year and planning ahead ensures every team member is on the same page. To motivate your team even more, consider offering rewards or incentives for a job well done!
- Plan your promotions. Holiday packages and promotions make this the best time of the year for your customers! Start marketing your holiday deals on your website and social media channels to get customers excited for what’s to come.
- Personalize the shopping experience. Whether you are serving customers over the phone, in person at a brick-and-mortar shop, or through an online purchase, customers love hearing their name. Simply saying “thank you,” followed by their first name literally warms a customer to you and your brand.
- Automate your communications to serve customers better. Your customers want to hear from you! Consider automating your emails and adding chatbots to your website. Shortening your response time shows customers you care about their experience with your business.
Excellent Customer Experience is a Business’s Lifeblood
These small but important details will result in exceeding your customer’s expectations this holiday season! Exceptional customer experience is the lifeblood of a business. You will never go wrong taking care of your customers.
At Executive on the Go, providing you with great service is important to us. That is why so many have trusted us with their business matters. When you need a consultation on your business matters, reach out to us. We are here to help you in your business journey.