Do you want to make a change in the world? Social enterprise is a popular trend that benefits business and community.
Consumers love the concept of their favorite brand making a societal difference. Recent surveys find that 63% of consumers feel that ethical issues are becoming more important (source).
Your business can create change while you build relationships with prospects and clients. Using social enterprise concepts creates a clear message about what your company stands for!
Here’s how to bring this concept into your business:
- Choose a cause. What change do you wish to see in the world? Discuss ideas with your team.
- Decide how your company can get involved. You can plan events, create donations boxes, or schedule volunteer days.
- Market your strategy and give back to the community! Ask clients and prospects to get involved too. Create an experience for them!
Note that your business can be mission-driven without formally establishing a social enterprise business designation. You can simply begin by doing good.
That said, if you are taking a turn into something markedly different, it’s a good idea to contact us. We can talk about any potential changes to your business entity and compliance.
Let’s hear it for the givers, the doers, and the world-changers among us!
Note: If you have a business with a purpose and want to take it to the next level, learn about our new Accelerated Business Launch. Click here to discover if you are a candidate for this unique training and coaching program.