No surprise the 2020 holiday shopping season will include a rise in online sales. But the big surprise is that nearly every type of business is now promoting holiday sales.
For instance, B2B sales can increase as the tax year comes to a close. Business customers may be looking for opportunities to reduce their taxable net income.
Service providers can simply increase sales by offering gift cards. Dog groomers, bakeries, coaches and consultants – nearly any type of business can offer gift cards as a great holiday gift alternative. (Here is one easy way to accommodate gift card sales – Square p.o.s.!)
Why not create a win-win by offering packages of your goods or services? Your customers will get more value and you’ll see a spike in revenue at the tail end of the year.
Here are three easy steps any business can take to promote their holiday promotions:
- Update your mailing list. Make sure you keep your client’s information up to date. Your email list is the fastest and most direct way to talk to your customers. And did you know a healthy sized list of responsive customers increases the value of your business – because your email list is a real asset!
- Email your list. Promote your limited-time package while keeping in the holiday spirit! Not only does your promotion increase revenue, but it allows your customer to continue their journey with you. When you send an email, connect, and provide an offer, you give your customer another touchpoint.
- Watch your profit grow! No fancy sales funnel required. In the end business is not “B2C” or “B2B.” Business is Human-to-Human! Offer packages, promotions, new services, and loyalty benefits because you want to help your customers achieve what they desire. Therefore, technology is not always necessary. Simply reach out and make it easy for customers to respond and buy.
Do you see the potential? And do you understand the ease and importance in offering a year-end or holiday offering? Consider this your challenge to put together a holiday package.
As you wrap up 2020, if you find that your business is changing and growing, reach out to us at Executive on the Go for a consultation. It may be time for a new entity or structure.
Here’s to your fantastic fourth quarter!
For instance, B2B sales can increase as the tax year comes to a close. Business customers may be looking for opportunities to reduce their taxable net income.
Service providers can simply increase sales by offering gift cards. Dog groomers, bakeries, coaches and consultants – nearly any type of business can offer gift cards as a great holiday gift alternative. (Here is one easy way to accommodate gift card sales – Square p.o.s.!)
Why not create a win-win by offering packages of your goods or services? Your customers will get more value and you’ll see a spike in revenue at the tail end of the year.
Here are three easy steps any business can take to promote their holiday promotions:
- Update your mailing list. Make sure you keep your client’s information up to date. Your email list is the fastest and most direct way to talk to your customers. And did you know a healthy sized list of responsive customers increases the value of your business – because your email list is a real asset!
- Email your list. Promote your limited-time package while keeping in the holiday spirit! Not only does your promotion increase revenue, but it allows your customer to continue their journey with you. When you send an email, connect, and provide an offer, you give your customer another touchpoint.
- Watch your profit grow! No fancy sales funnel required. In the end business is not “B2C” or “B2B.” Business is Human-to-Human! Offer packages, promotions, new services, and loyalty benefits because you want to help your customers achieve what they desire. Therefore, technology is not always necessary. Simply reach out and make it easy for customers to respond and buy.
Do you see the potential? And do you understand the ease and importance in offering a year-end or holiday offering? Consider this your challenge to put together a holiday package.
As you wrap up 2020, if you find that your business is changing and growing, reach out to us at Executive on the Go for a consultation. It may be time for a new entity or structure.
Here’s to your fantastic fourth quarter!